The guys who run Guinness World Records announced they're adopting November 9th as their own "International Guinness World Records Day".

It's part of the publisher's effort to encourage more people into breaking records.

"International Guinness World Records Day is a call to action for anyone out there who has ever dreamed of getting their name in the book and didn't act upon it," said Alistair Richards, Chief Operating Officer, Guinness World Records.

Guinness has set up a feature on its website allowing folks to claim a record attempt, and track their progress.