New York City resident and father of 3, James Curry, is auctioning advertising space at his funeral and beyond. Curry is receiving online bids from companies and interested individuals around the world, who would like to advertise on his coffin, in his coffin, at his wake, and more.

The winning bidder will have a logo or message on Curry's metal coffin, a private message to God, a small logo or message on his tombstone, and a musical selection chosen by the winning bidder to be played at his wake.

Curry also plans to do something special for the winning bidder, put in a good word for them to God. But if he ends up going to Hell, he claims he will do his best to prevent the Devil and his demons from attacking the winning bidder.