Jamie King, a Virginia resident, plans to spend one month living on a billboard for a chance to win $1 million, beginning November 15th.

It's part of an advertising campaign by SnoreStop, a company that makes anti-snore remedies.

The billboard will be equipped with a Lazy-Boy recliner and a porta-potty.

Located on Board River Road 0.3 miles north of I-20 in Columbia, South Carolina, Jamie will meet and greet supporters before his climb up to the billboard. You can track his progress on his blog.